Donkey Republic
Brand design, 2019-2022
I worked at Donkey Republic as a main graphic designer, my primary responsibility was developing concepts for campaigns and creating digital assets considering different target group.
Brand guidelines book
Establishing brand guidelines is a key for maintaining brand consistency, fostering brand recognition, differentiating from competitors, and building long-term brand equity.
Donkey Republic
Brand design, 2019-2022
Brand design, 2019-2022
I worked at Donkey Republic as a main graphic designer, my primary responsibility was developing concepts for campaigns and creating digital assets considering different target group.
Brand guidelines book
Establishing brand guidelines is a key for maintaining brand consistency, fostering brand recognition, differentiating from competitors, and building long-term brand equity.
Brand guidelines book
Establishing brand guidelines is a key for maintaining brand consistency, fostering brand recognition, differentiating from competitors, and building long-term brand equity.
Brand awareness campaign
One of my biggest accomplishments was a brand awareness campaign. I led visual concept creation, collaborating closely with an external advertising agency. This involved designing digital assets for social media and editing videos for digital and outdoor promotions in 6 different languages. The results were impressive, with a 600% increase in brand awareness and a 340% boost in new user acquisition.
Campaigns for social media
Donkey Republic has various small and larger campaigns throughout the year. My contribution was working closely with a marketing team to create a different visual concept for each campaign, considering target groups and channels.
Donkey Republic has various small and larger campaigns throughout the year. My contribution was working closely with a marketing team to create a different visual concept for each campaign, considering target groups and channels.
Infographics for documents and website contents:
With simple and classic infographics that help readers understand heavy content more easily. Graphs for numbers and icons have a similar visual language and use Donkey Republic’s primary colours to maintain brand consistency.
Designing company merchandise, including branded clothing and accessories, fosters a sense of belonging among employees and strengthens team spirit.
By incorporating the latest design trends, I not only keep the brand youthful but also infuse a playful vibe throughout the company.
By incorporating the latest design trends, I not only keep the brand youthful but also infuse a playful vibe throughout the company.
